Director of Communications and Marketing
Email: jwozniak@tusculum.edu
Direct Line: 423-636-0552
Campus Phone: 5230
Campus Mail: P.O. Box 5051
Office: Virginia Hall 201
Department: Office of Communications
Campus or Site Location: Greeneville
Jim Wozniak joined the Tusculum family in 2018 as director of communications after eight years with Wellmont Health System, where he served most recently as media relations director. In 2021, he was promoted to director of communications and marketing.
Among his duties are:
- Develop, implement and direct the strategic priorities for communications and marketing initiatives through an integrated approach
- Oversee production and dissemination of all internal and external communications, advertising and video as well as content on all university’s social media channels and Tusculum’s website
- Partner with stakeholders throughout the university on communications and marketing initiatives
- Protect and promote the university’s brand and reputation and advance the institution’s mission and goals through a comprehensive internal and external communications and marketing strategy
- Analyze the effectiveness of all communications and marketing materials and campaigns and modify, as needed, to enhance results
- Supervise employees in the Office of Communications and Marketing
- Counsel the president and other leaders on communications and marketing strategies
- Oversee the university’s interaction with media and served as spokesman
- Write news releases and the university’s internal newsletter
- Oversee the production of the Tusculum magazine.
- Apprise university leaders about media coverage of developments in education
- Serve on multiple university committees
Wozniak has a bachelor’s degree in journalism from Northern Illinois University. In his spare time, he serves as past president of the Board of Trustees at Rocky Mount State Historic Site.