Harkleroad, Laralee

webLauralee Harkleroad

Director of Marketing

Email: lharkleroad@tusculum.edu

Direct Line: 423-612-4328
Campus Phone: 423-612-4328
Campus Mail: P.O. 5051
Office: Virginia Hall 201
Department: Marketing
Campus or Site Location: Greeneville

Dr. Laralee Harkleroad joined Tusculum in 2014. In her role as Director of Marketing, she is responsible for developing integrated marketing plans, strategies and campaigns; overseeing the university’s brand identity; and assisting with student retention and engagement activities. Dr. Harkleroad also serves as the Quality Enhancement Plan (QEP) co-director for Tusculum University. Laralee discovered her passion for higher education when she made a career change in 2012. Prior to that, she spent eight years managing the marketing and recruiting efforts for the Tri-Cities, TN/VA office of Baker Donelson Law Firm.

Dr. Harkleroad holds an Ed.D. in leadership and learning in organizations from Vanderbilt University’s Peabody College. She obtained a master’s degree in business administration, with a specialization in human resources, from King University, and a bachelor of business administration, with a concentration in legal studies, from East Tennessee State University.