MARKETING MINOR


The Marketing minor provides students with an analytical understanding of marketing decision-making.

Graduates with marketing knowledge are in demand in almost every department of any organization.

Students will be able to research, analyze, interpret, disseminate and present the information that organizations need to (a) secure new customers as well as satisfy and retain current ones, (b) build brand equity and maximize return on investment and (c) develop innovative goods and services based on customer needs.

Students graduating with the Marketing Minor will be able to use a wide range of tools and techniques from fields as diverse as sociology, psychology, anthropology, information technology and economics, all taught within the Marketing Minor. They will be able to leverage information technology and knowledge to support innovation in virtually all areas of business, non-profit enterprises and government.

As a discipline with broad applications, the Marketing Minor offers flexible career paths and work styles.

For more information on course requirements, please visit the Tusculum University Academic Catalog.